Want to turn casual players into die-hard fans? In live service games, engagement goes beyond just tracking the usual metrics, it’s about understanding what truly drives your players. “Fuelling Fandom” dives into real-world strategies for tapping into player support data, community engagement, and marketing to build loyalty, retention, and long-term fandom. 

In this session, you'll learn: 

• How to make sense of audience data - going beyond stats to uncover player emotions, motivations, and behaviors that fuel engagement
• The power of VIP engagement and community insights - and how to use them to build stronger player relationships and drive sustainable revenue
• Why successful studios align marketing and player support to create exceptional player experiences that keeps them coming back 

Join player engagement experts from Keywords Studios, Jam City and Maglev Industries for a discussion packed with actionable strategies to turn players into passionate fans.

• Designing for Sustainable Success: Balance exceptional player experiences with team well-being by fostering workflows that prioritize long-term productivity and reduce burnout.
• Streamlining Collaboration for LiveOps Excellence: Build agile, cross-functional teams and workflows to adapt to the dynamic demands of live service games while promoting a positive, inclusive culture.
• Organizational Design as a Toolset for Resilience: Treat team structures, decision-making frameworks, and scalable LiveOps systems as essential tools for sustaining excellence and maintaining service quality.