Elizabeth Howard

Former Vice President of Production Bungie

Day 1 - Tuesday 29th April, 2025

10:00 AM Fireside Chat - How Live Games Can Compete for Players in the Current Entertainment Landscape

In this fireside chat Jonathan and Elizabeth will dive into the genres, besides traditional MMORPGs, that are shaping fresh, player-centric live games. They’ll then detail other strategies for standing out in a saturated market such as both shifting group player interest between games in your studio’s portfolio and attracting players from outside your ecosystem. Attendees will walk away with a further understanding of:

  • What live service games look like today and how they’re evolving
  • The importance of collecting and interpreting the right player data to refine internal and external acquisitions strategies – targeting both individual players and larger in-game communities
  • How to gain momentum and build a player network within new live games, when players are already invested and socially connected in other titles

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda