Live Service Gaming North America Summit

29th - 30th April 2025 | Austin Marriott South, Texas, North America

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Irina Malova

Director of Player insights Wargaming

Leveraging Player Feedback: Collecting player feedback through quantitative and qualitative research, analyzing player preferences and needs to make informed decisions on delivering tailored gameplay, features, and events that resonate with different groups of players.
Adaptive Engagement Strategies: Crafting experiences that evolve with player progression, preferences, and feedback to sustain long-term interest and satisfaction.
Identifying Content Opportunities: Spotting in-game moments and player-driven narratives to create unique, engaging content and media opportunities that enhance immersion and drive growth.
Community-Driven Personalization: Integrating feedback loops and user-generated content to create experiences that align with community desires and foster loyalty.

Check out the incredible speaker line-up to see who will be joining Irina.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk