Jenny Martin

Sr. Production Director - American Football Live Service EA SPORTS

Day 1 - Tuesday 29th April, 2025

8:30 AM Panel: What Live Game Products Must Deliver to Players Today to Achieve Success

  • Operating live games to exceed player expectations with a strong product roadmap, including high-quality content cadence, data-driven evolution, and monetization strategies for long-term growth.
  • Building thriving, engaged communities to sustain success while broadening audiences through cross-play, community involvement, and player creativity.
  • Managing cross-platform ecosystems with tailored strategies for PC, console, and mobile to enhance gameplay experiences.
  • Ensuring effective team resourcing, with senior leadership playing a pivotal role in supporting live operations and cross-platform scalability.

Check out the incredible speaker line-up to see who will be joining Jenny.

Download The Latest Agenda