Live Service Gaming North America Summit

29th - 30th April 2025 | Austin Marriott South, Texas, USA

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Luke Whelan

Senior Director of Insights - Sports 2K

Day 2 - Wednesday 30th April, 2025

10:35 AM Presentation - From Data to Devotion: How 2K Fuels Player Engagement

Get an inside look at how 2K is putting data at the heart of every product decision to elevate live service gaming. In this session, Luke Whelan and Abhi Shah will share quantifiable take-aways that outline their team’s top-tier results achieved by harnessing data — like K-means clustering — to unlock key insights into their player engagement.

Check out the incredible speaker line-up to see who will be joining Luke.

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