Product management is a delicate balance of intuition and analysis, strategy and adaptation. In this talk, we’ll explore ways of thinking that can put product success at risk — how data can mislead, why solution-first thinking often creates confusion and why a good idea isn't always enough. With lessons drawn from real-world experience, we’ll uncover the pitfalls that derail even the best intentions.

• Differentiate Your Offering: Identify a unique gameplay hook and target underserved audiences to stand out in a crowded market.
• Seamless Launch Experience: Ensure a smooth launch with strong Quality of Service (QoS), minimizing downtime and optimizing player experience from day one.
• Player Acquisition & Retention: Attract new players and keep them engaged with regular updates, live events, and personalized content.
• Gameplay Direction & Impactful Updates: Use data-driven insights to shape gameplay direction and prioritize live updates that make the greatest impact. Focus on why updates matter, who they serve, and how they set a trajectory for sustained player acquisition and retention.
• Build 2-Way Communication Channel(s) With Players: Establish the platform(s), share roadmaps and plans, publish dev progress and updates, celebrate the players that make up the community and listen to their feedback. In short, take players along for the ride on the development journey.