Being a good product manager sometimes means you have to embrace ideas that initially seem counter-intuitive or paradoxical. I'll cover several of these in this talk, including

• The reason you should plan for your ab tests to fail
• The danger of thinking with averages
• The perils of making games at a successful studio

• Differentiate Your Offering: Identify a unique gameplay hook and target underserved audiences to stand out in a crowded market.
• Seamless Launch Experience: Ensure a smooth launch with strong Quality of Service (QoS), minimizing downtime and optimizing player experience from day one.
• Player Acquisition & Retention: Attract new players and keep them engaged with regular updates, live events, and personalized content.
• Gameplay Direction & Impactful Updates: Use data-driven insights to shape gameplay direction and prioritize live updates that make the greatest impact. Focus on why updates matter, who they serve, and how they set a trajectory for sustained player acquisition and retention.
• Build 2-Way Communication Channel(s) With Players: Establish the platform(s), share roadmaps and plans, publish dev progress and updates, celebrate the players that make up the community and listen to their feedback. In short, take players along for the ride on the development journey.