Investigating the Latest Approaches to Confronting Key Intellectual Property (IP) Challenges

The IP landscape is changing rapidly due to technologies, products and services becoming increasingly complex and disrupting traditional industries and IP models. IP leaders must not only effectively protect their assets against emerging threats, but streamline operational processes, minimize risks, navigate new licensing frameworks, and effectively partner across the business to unlock the true potential of their portfolios. This can only be achieved by identifying and implementing best practice from leading companies in a variety of sectors around the world, as well as learning how to leverage tools and technologies to drive the business forward.

Ahead of this year’s Nordic IPR Summit, we spoke exclusively to our keynote speaker Maria Mellgren, IP Director Incontinence Care at Essity, on how we can best overcome the key challenges of the IP landscape.

Download the full interview now >>