Discover how the LTA is advancing British tennis through the strategic implementation of a personalisation engine, enhancing customer engagement and driving business success.
- Investigate the LTA's sophisticated digital transformation, which has reshaped their customer journeys.
- Discover how their customer engagement strategy has driven significant growth in participation and ticket sales, realising ambitious business objectives.
- Gain insights into the internal strategies and team training that have underpinned the LTA's successful deployment of their personalisation engine.
Ben Francis
Head of Customer Engagement
LTA