10:20 - 10:50am: The Role of PETs in Marketing: Balancing Innovation with Privacy

• Understanding Privacy Enhancing Technologies: A brief overview of PET and its relevance in modern marketing.
• The importance of privacy in customer data handling and how PET can help mitigate risks.
• Case studies on successful PET integration in marketing strategies.

10:50 - 11:20am: Collaborative Efforts: Bridging the Gap Between Marketing and Legal Teams in the Era of the Digital Information and Smart Data Bill (DISD)

• Strategies for Effective Collaboration: Explore best practices for marketing and legal teams to work together, ensuring compliance with the DISD while maintaining business goals.
• Navigating Privacy Regulations with PETs: Discuss how Privacy Enhancing Technologies (PETs) can address legal concerns under the DISD, allowing marketing teams to maintain effectiveness without compromising on privacy.
• DISD in Action: Real-World Examples: Showcase examples of successful collaboration between marketing and legal teams that leverage PETs to safeguard data privacy, highlighting the impact of the DISD on these efforts.

Rest break

11:30 am – 12:15 pm: Roundtable discussion- Optimizing Data Collaboration Across Functions While Ensuring Privacy

• A comprehensive roundtable discussion on the integration of PET in cross-functional data collaboration.
• Enhancing Data Collaboration with PET - How privacy technologies enable secure and efficient data sharing between marketing, sales, and product teams.
• Maximizing Data Value While Ensuring Privacy - Discuss techniques to derive valuable insights from data without compromising privacy, using PET tools.
• Challenges and Opportunities - Explore the challenges faced during PET integration and opportunities for improvement in marketing workflows.

12:15 - 12:55pm: Panel: Optimizing the Value of Data with PETs in Marketing

• Understanding the balance between data utilization and privacy: How PET can enhance both.
• Strategies for marketers to maximize the value of customer data while keeping it secure.
• Lessons learned from companies that have successfully implemented PET in their marketing operations.

13:00pm: Closing Remarks

Robin de Wouters

Director General
Federation of European Data & Marketing (FEDMA)

See Bio

2:00 pm - 2:10 pm: Welcome and Introduction

2:10 pm - 3:00 pm: Panel Discussion: The Role of Data Products in Personalisation

·       Understanding Data Products: Definition and types of data products that support personalised experiences.

·       How data products contribute to enhancing customer engagement, satisfaction, and loyalty.

·       Case Studies: Examples of successful implementation and outcomes from leveraging data products for personalisation.

3:00 pm - 3:45 pm: Developing Data Products for Personalisation

·       Identifying Customer Insights: Methods for extracting valuable insights from customer data.

·       Data-driven Segmentation: Techniques for segmenting customers based on behavior, preferences, and demographics.

·       Predictive Analytics: Using predictive models to anticipate customer needs and personalize interactions.

3:45 pm - 4:30 pm: Implementing and Scaling Data Products

·       Technological Infrastructure: Overview of tools and platforms for developing and deploying data products (e.g., Customer Data Platforms, AI tools).

·       Integration Strategies: How to integrate data products across different systems and channels for seamless personalisation.

·       Scaling Up: Best practices for scaling data products to accommodate growth and changing business needs.

4:30 pm - 5:00 pm: Closing Roundtable Discussion

Ket Patel

Personalisation & Probabilistic Decisioning Consultant
Algonos

See Bio