This research report, explores how companies can harness customer data and artificial intelligence (AI) to create personalized, seamless, and efficient customer experiences. Featuring insights from CX experts at Electrolux, H&M, Cash App, AquaCal, and Argano, along with CX Network’s own research, the report emphasizes the critical role of data quality, regulatory compliance, and the integration of AI into CX strategies. It also offers actionable steps to optimize data management, avoid bias, and design AI-driven experiences that boost competitiveness in today’s data-driven market.
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