The Industry's Premier Event Dedicated To Consumer Personalisation

Hear from George Cairns, Head of Product Personalisation at Lloyds Banking Group

In this exclusive interview, we sat down with George Cairns to discuss aligning operational structures with commercial goals to support personalisation efforts and how to balance data utility with data protection regulations. Drawing on his experiences working for Lloyds Banking Group, he shares invaluable insights and strategic initiatives examples that enhance customer satisfaction and builds customer loyalty. Plus, a sneak peek into what George is looking forward to at the upcoming Personalisation Summit. Watch below!

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