Aaron Mitchell

VP, Membership & Personalisation, M&C Marketing the LEGO Group

Main Day 1 - Tuesday 5th November

3:55 PM Designing Personalisation: Who Are We Really Designing For and How to Add Value?

  • Where can an organization look to add value to the overall customer experience?
  • The importance of ethical personalisation practices, and which are the foundation for creating timely, relevant and context-specific interactions.
  • How the membership model creates deeper customer engagement, drives loyalty and aligns with a brand mission.

Check out the incredible speaker line-up to see who will be joining Aaron.

Download The Latest Agenda