Alex Chelmis

Director of TV Control Warner Bros. Discovery

With over 25 years of experience in broadcasting and content management, Alex is harnessing the power of metadata and AI to create highly personalised content experiences. His expertise in developing GenAI and next-generation metadata distribution systems has redefined content discovery, tailoring each content description to individual devices and users. Alex has also pioneered customer support solutions, integrating machine learning engines, generative AI, and predictive algorithms to create highly efficient chatbots, significantly reducing call volumes and enhancing customer service experiences. A key contributor to comprehensive 360-degree metadata strategies, Alex’s innovative, data-driven solutions continue to shape how companies engage and interact with their audiences.