Anji Udeshi

Director, Fan Growth World Rugby

Main Day 1 - Tuesday 5th November

12:40 PM Personalisation Beyond Third-Party Data: Engaging with the Total Addressable Audience

  • Personalisation Beyond Third-Party Data: Engaging with the Total Addressable Audience.
  • Holistic Integration with CDPs: Utilize Customer Data Platforms to achieve a comprehensive view of the customer, enabling precise personalization and real-time updates.
  • Leveraging Contextual and Real-Time Data: Define conditions and trigger immediate customer experiences without relying on third-party data, ensuring dynamic engagement.
  • Prioritizing Privacy and Ethical Marketing: Align data usage with privacy regulations and ethical practices, addressing consumer privacy concerns and fostering trust.

Check out the incredible speaker line-up to see who will be joining Anji.

Download The Latest Agenda