The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

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Anthony Cockburn

Product Director – Consumer Experience (Digital & Tech), Haleon

Anthony is currently accountable for the technology platforms deployed to power Haleon’s digital marketing agenda across 69 brands in 60 countries. The technology stack covers the breadth of MarTech capabilities from personalization-enabled websites to audience management and CRM. Establishing the team following the de-merger from GSK has been a particular highlight, as has implementing efficient processes for future innovation, continued platform development to lower TCO, testing new business models leveraging technology for growth with a real focus on consumer/business problems statements.

Main Day 2 - Wednesday 6th November

2:00 PM Panel: Leveraging Personalisation for Sustained Growth and Enhanced Customer Experience

Defining Meaningful Personalisation: What constitutes meaningful personalization across acquisition and retention phases? Exploring key metrics and indicators of success.
What are the key technology capabilities needed to deliver personalisation at scale
Role of Content Supply Chain in delivering personalisation at scale? Strategies for automating content personalization to maintain relevance and engagement across vast customer bases.
Managing Multiple Audience Channels: How do large customer-facing brands handle diverse audience channels and content distribution? Best practices for ensuring consistent engagement.
Role of measurement and importance of integrating insights to ensure consistent and effective personalisation across various customer touchpoints

Check out the incredible speaker line-up to see who will be joining Anthony.

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