Anthony Cockburn

Product Director – Consumer Experience (Digital & Tech), Haleon

Aryan Aras is the Global Customer Experience Management Lead for Inter IKEA Systems, the global franchisor of IKEA. He is responsible for managing IKEA's customer experiences through connected frameworks, methods, tools, and learning solutions. Aryan also serves as the global business owner for IKEA's 'Voice of the Customer' strategic initiative, promoting a customer-centric and data-driven approach to continuously improving customer experiences. Aryan developed and successfully deployed a comprehensive customer experience management framework that serves as the foundation for designing, delivering, and measuring customer experiences. Prior to his role in IKEA’s retail division, Aryan spent many years in the digital field, holding various roles from Head of Products to being an ambassador and key player in IKEA’s digital transformation agenda. He is recognized for his inclusive approach, his ability to help others grow, and his significant impact on the business.

Main Day 2 - Wednesday 6th November

2:50 PM Panel: Leveraging Personalisation for Sustained Growth and Enhanced Customer Experience

  • Defining Meaningful Personalisation: What constitutes meaningful personalization across acquisition and retention phases? Exploring key metrics and indicators of success.
  • What are the key technology capabilities needed to deliver personalisation at scale
  • Role of Content Supply Chain in delivering personalisation at scale? Strategies for automating content personalization to maintain relevance and engagement across vast customer bases.
  • Managing Multiple Audience Channels: How do large customer-facing brands handle diverse audience channels and content distribution? Best practices for ensuring consistent engagement.
  • Role of measurement and importance of integrating insights to ensure consistent and effective personalisation across various customer touchpoints

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda