Billy Cheng

Senior Manager - Global Consumer Data & CRM Analytics Costa Coffee

Billy currently works as the Senior Manager - Global Consumer Data & CRM – at Costa Coffee. Before joining Costa, he worked as the Head of CRM at Reckitt, a global consumer goods company. He was responsible for designing the customer journey and CRM strategies for the e-commerce platforms, where brands like Durex and Finish were sold directly to consumers. Prior to joining Reckitt, he held the position of the Group Senior CRM Manager at A.S. Watson, where he managed CRM strategies for a large database of 100m members across 10 global markets.