Generative AI, Machine Learning models, Natural Language Processing... there's a lot of buzz around new technologies and how they're changing the eCommerce landscape. With the entire world talking about AI, the conversation can often get diluted, repetitive, or sometimes so filled with jargon it loses all meaning. So, how can you practically leverage AI innovation within your digital experience strategy? Join Craig for this no-fluff session to discuss and discover practical examples and inspirational use cases from real brands who are ushering in the future of shopping to increase automation, lower operational costs, and drive more revenue.