The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

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Dave Robinson

Customer Strategy & Analytics Director Virgin Red

As Director of Customer Value & Analytics, Dave Robinson leads drives the understanding and application of customer data within Virgin Red. He joined the Virgin Group in 2022, having previously managed and evolved the Advantage Card programme and the adoption of new marketing technologies at Walgreens Boots Alliance. Dave has held a number of commercial, marketing and business development positions in the UK, US and Asia in a career of over 25 years, and has been a consistent champion of the value of customer insight and business change.

Main Day 1 - Tuesday 5th November

4:45 PM Panel: Transforming into a Customer-Centric Organization for Effective Personalisation Strategies

Understanding and Investing in the Customer Journey: Defining the end-to-end customer journey and identifying how to invest in this product journey to enhance personalization. Reviewing the broader tech stack (not just AI and automation tools) to see how the organization can add value. Examining the entire customer lifecycle and organizing internally to optimize it.
Aligning Operational and Commercial Goals: Approaches for aligning personalization initiatives with business objectives to maximize ROI and achieve adaptability.
Integrating Data Across Silos: Strategies for pulling together valuable data from different silos to drive value, improve personalization, and create a cohesive customer experience.
Building a Scalable Personalisation Infrastructure: Key components for supporting advanced analytics, AI, and machine learning, ensuring scalability and agility.
Driving Innovation through Personalisation: Exploring how personalisation can drive innovation within the organization, fostering a culture of continuous improvement, and leveraging emerging technologies to stay ahead of market trends.

Check out the incredible speaker line-up to see who will be joining Dave.

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