Elton Ollerhead

Director - ASOS Media Group ASOS.com

Elton is an executive leader focusing on the growth and transformation of organizations via new and existing advertising propositions in digital advertising and retail media. Elton has worked across geographies and business categories in radio, print, TV and digital advertising for multinational companies such as Sky, dunnhumby/Tesco, Lagardere, Kagiso Media, Amazon and now at ASOS. Elton specializes in building ad sales, customer success and insight & analytics teams. He specializes in development of data led advertising propositions and ad tech implementation, leading teams through change management, and aligning diverse teams on common objectives to provide growth in matrixed organizations. A key focus is provision of relevant, effective advertising anchored in technology and data which harnesses first party data for audience targeting and campaign measurement.