The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

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Eszter Morvay

Head of Customer Data Platform Aviva

Integrating Disjointed Data Points and Breaking Down Silos: Utilizing Customer Data Platforms (CDPs) to unify data and eliminate internal silos for accurate personalization.
Mapping the Customer Journey: Overview of key touchpoints and the importance of consistent personalization across all interactions.
Leveraging Automation and Real-Time Responses: How marketing automation and real-time data enable efficient, personalized customer experiences.
Enhancing the Customer Proposition: Building cross-functional teams and selecting the right partners to strengthen data-driven personalization efforts and improve customer propositions.

Check out the incredible speaker line-up to see who will be joining Eszter.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk