The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER | Hilton London Olympia Hotel, uk

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Jad Freiha

Head of Analytics and Insights Sweaty Betty

Marketing & analytics expert with a strong background in driving growth for multinational organisations and startups. Bringing 15 years of experience in analytics, growth marketing and brand communication. Specialised in turning data-driven initiatives into a competitive advantage.

Main Day 2 - Wednesday 6th November

4:25 PM Values-Based Personalisation: Leveraging Customer Feedback and AI for Enhanced Engagement

Collecting and Labeling Feedback: Gather and categorize customer feedback to understand their values and preferences, integrating this data with AI for deeper insights.
AI-Driven Segmentation: Use AI to quantify psychological values and segment customers, creating personalized offers and engaging content that resonate with different groups.
Experimenting with Personalization: Implement A/B and multivariate testing to refine personalization strategies, continuously improving based on results and evolving customer preferences.
Applying Martech Systems: Integrate martech tools to streamline personalization efforts, maximizing ROI through data-driven and automated marketing strategies.

Check out the incredible speaker line-up to see who will be joining Jad.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk