Before adopting a Customer Data Platform, Nissan operated in silos. CRM sat apart from the website, the website from advertising, and there was no single customer view. The website functioned largely as a brochure, offering the same experience to everyone, whether they were a first-time buyer, a loyal repurchaser, or a customer booking a routine vehicle service.

In this session, discover how Nissan implemented a CDP to unify online and offline data, create meaningful segments, and deliver real-time personalisation across channels. The results speak for themselves: five times higher lead conversion, double the engagement on repurchase campaigns, and payback achieved in under 12 months.

Today, Nissan is scaling its CDP globally. The next frontier is AI-driven decisioning.

Join this session to explore:

• How to unify data and build a single customer view

• Why focusing on journeys, not channels, delivers impact

• Why organisational alignment matters as much as the technology