The true triumph of any personalisation effort isn’t just in crafting compelling experiences, but in definitively proving their impact. Understanding what resonates with different audiences, through various messaging tactics, at precise moments in their customer journey, is paramount. However, the path from personalisation strategy to measurable success is fraught with complexities. Data fragmentation across a multitude of channels creates an incomplete and disjointed view of the customer, making it incredibly challenging to accurately track individual journeys.

Join this session to uncover actionable strategies for embedding robust KPIs into your personalisation framework, effectively demonstrating tangible ROI, which is crucial for securing sustained funding for your strategic initiatives.

Key Discussion Points:

• Measuring uplift and performance: Learn how to establish effective control groups and design rigorous A/B/n tests that isolate the true, additional value created by personalisation

• Mastering attribution in cross-channel journeys: Explore advanced attribution models and techniques that move beyond last-click biases, enabling you to more accurately credit the influence of personalised touchpoints across diverse channels

• Linking personalisation to core business KPIs: Discover how to build compelling business cases that clearly articulate how personalisation drives these customers’ loyalty and retention.