Kelly Atkins

Head of Digital Marketing BT Business

With over 20 years of experience in CRM, BTL and Digital Marketing Strategy, Kelly Atkins is known for her expertise in building high-performing teams and driving business growth through innovation and strategic planning. As a passionate advocate for marketing excellence, Kelly has a proven track record of success in leading large-scale business transformation projects, orchestrating impactful product launches, and fostering revenue growth. Currently Head of Digital Marketing at BT Business, Kelly leads a dynamic team dedicated to delivering standout B2B customer and prospect marketing initiatives. Under her leadership, the team are developing a culture as change-agents and leading the digital marketing transformation strategy, to simplify and modernise the Digital Marketing eco-system, utilising data, technology and the expertise of people in the team to drive customer trust and growth. Her strategic vision and hands-on approach have propelled the adoption and optimization of cutting-edge marketing technologies, ensuring BT Business remains at the forefront of industry innovation. Prior to her role at BT Business, Kelly held pivotal positions at Paragon Customer Communications and Asurion Europe Limited, where she spearheaded client growth initiatives, implemented quality improvements, and played a key role in business integration strategies. Kelly's passion for marketing extends beyond her professional endeavours. She is actively involved in industry organizations such as the DMA, where she contributes her expertise to shape the future of email marketing as a member of the Email Council. Outside of work, Kelly is a qualified Yoga Teacher and finds joy in yoga, cycling, running, and travel. She embodies a spirit of curiosity and adventure, constantly seeking new experiences and opportunities for personal growth.