The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER | Hilton London Olympia Hotel, uk

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Ket Patel

Personalisation & Probabilistic Decisioning Consultant Algonos

Ket has a deep passion for building commercially-steered, automated, highly personalised user experiences at scale. He has extensive strategic and practical experience of doing this across the entire user experience, including pricing, promotions, merchandising, recommendations, content and layout, as well as across touchpoints. He builds performant systems though rapid-prototyping and commercial experimentation for companies small and large, most recently as VP Product (Personalisation) for Virgin Media O2. Ket’s focus is on building systems that can understand and tailor the experience for users end-to-end, across marketing channels, emails, in-app, web, offline and more. Only then, can users get the experience they truly deserve!

Main Day 1 - Tuesday 5th November

8:40 AM Chair Remarks

Workshops - Monday 4th November

2:00 PM Harnessing Data Products for Enhanced Personalisation

2:00 pm - 2:10 pm: Welcome and Introduction

2:10 pm - 3:00 pm: Panel Discussion: The Role of Data Products in Personalisation

· Understanding Data Products: Definition and types of data products that support personalised experiences.

· How data products contribute to enhancing customer engagement, satisfaction, and loyalty.

· Case Studies: Examples of successful implementation and outcomes from leveraging data products for personalisation.

3:00 pm - 3:45 pm: Developing Data Products for Personalisation

· Identifying Customer Insights: Methods for extracting valuable insights from customer data.

· Data-driven Segmentation: Techniques for segmenting customers based on behavior, preferences, and demographics.

· Predictive Analytics: Using predictive models to anticipate customer needs and personalize interactions.

3:45 pm - 4:30 pm: Implementing and Scaling Data Products

· Technological Infrastructure: Overview of tools and platforms for developing and deploying data products (e.g., Customer Data Platforms, AI tools).

· Integration Strategies: How to integrate data products across different systems and channels for seamless personalisation.

· Scaling Up: Best practices for scaling data products to accommodate growth and changing business needs.

4:30 pm - 5:00 pm: Closing Roundtable Discussion

Check out the incredible speaker line-up to see who will be joining Ket.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk