As expectations continue to increase, AI unlocking new ways of creating more personalized experiences and privacy regulations evolve, there is a need to re-imagine how to tailor personalized experiences across channels. 

Michiel Dorjee – Director Digital Experience at Optimizely will showcase how Optimizely has transformed from a one-size-fits-all strategy to providing hyper-relevant, personalized 1:1 messaging combining integrated technology in combination with smart AI. 

In this session you will learn: 

• How to develop a scalable personalization strategy 
• How to combine recommendations and targeting for optimal experiences 
• How to build smart customer segments using multiple data sources for best results 
• How to measure the impact of your personalization campaigns