The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

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Sevil Smith

Customer Data Lead Stena Line

Sevil is a strategic data analyst specialising in customer experience. With expertise in AI-driven text analyses, she leverages qualitative and quantitative data to optimise segmentation strategies and drive personalised experiences. She reports on segment performance, identifies gaps, and provides actionable insights to enhance customer retention and satisfaction.

Main Day 2 - Wednesday 6th November

2:00 PM Panel: Leveraging Personalisation for Sustained Growth and Enhanced Customer Experience

Defining Meaningful Personalisation: What constitutes meaningful personalization across acquisition and retention phases? Exploring key metrics and indicators of success.
What are the key technology capabilities needed to deliver personalisation at scale
Role of Content Supply Chain in delivering personalisation at scale? Strategies for automating content personalization to maintain relevance and engagement across vast customer bases.
Managing Multiple Audience Channels: How do large customer-facing brands handle diverse audience channels and content distribution? Best practices for ensuring consistent engagement.
Role of measurement and importance of integrating insights to ensure consistent and effective personalisation across various customer touchpoints

Check out the incredible speaker line-up to see who will be joining Sevil.

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Telephone: 44 (0) 207 368 9300
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