Building Data Assets: Focus on privacy and compliance while creating value exchanges that encourage customers to willingly share their data, emphasizing the importance of first-party data.
Diverse Data Utilization: Learn how to effectively use zero, first, and second-party data to gain deep insights into your customers.
Comprehensive Customer View: Learn to stitch together a comprehensive picture of the customer through an ecosystem of digital touchpoints, including first-party data and behavioral data across multiple devices, to deliver a truly personalized experience.
Reliable Activation: Discover strategies for activating customer data reliably, ensuring personalized and meaningful interactions.
Digital Transformation: Understand how digital transformation facilitates seamless engagement across all organizational channels.
Technology Integration: Explore the role of emerging technologies and platforms, such as CDPs and AI, in merging data streams for accurate targeting and personalisation.
Check out the incredible speaker line-up to see who will be joining Noa.
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