The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

DOWNLOAD THE AGENDA

BECOME A SPONSOR

Sunando Das

Global Head of Predictive Analytics Unilever

One of the pillars of success of any personalization initiative is the scale and accuracy of customer journey data. Technology and Machine Learning (ML) have increased the breadth and depth of always-on customer journey data to drive personalization at scale. However, this is true only for industries with access to customer purchase data. Without access to deterministic customer purchase data, the business value of personalization is difficult to establish and is subject to many assumptions.
This session will talk about how to harness passive consumer deterministic online behavioural data including sales to understand consumer journey data at scale. This will enable personalization at scale even in industries without access to customer sales data at an individual customer level. This will also enable the move from customer to consumer journeys which is relevant in any industry with repertoire purchase behaviour. This will enable integration of customer retention with customer share of wallet and with consumer acquisition strategies rather than being isolated.

Check out the incredible speaker line-up to see who will be joining Sunando.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk