The Industry's Premier Event Dedicated To Consumer Personalisation

5 - 6 nOVEMBER, 2024 | Hilton London Olympia Hotel, uk

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Varun Vashist

Head of Marketing Technology Portfolio & Transformation Sky

Varun has 15+ years' of experience in strategy and execution of complex digital transformation projects in areas of customer experience, marketing communications, digital products and platforms across industry sectors. Currently he is responsible for Sky’s Martech portfolio and transformation focusing on enabling organisation transform across data, technology and marketing.

Main Day 2 - Wednesday 6th November

2:00 PM Panel: Leveraging Personalisation for Sustained Growth and Enhanced Customer Experience

Defining Meaningful Personalisation: What constitutes meaningful personalization across acquisition and retention phases? Exploring key metrics and indicators of success.
What are the key technology capabilities needed to deliver personalisation at scale
Role of Content Supply Chain in delivering personalisation at scale? Strategies for automating content personalization to maintain relevance and engagement across vast customer bases.
Managing Multiple Audience Channels: How do large customer-facing brands handle diverse audience channels and content distribution? Best practices for ensuring consistent engagement.
Role of measurement and importance of integrating insights to ensure consistent and effective personalisation across various customer touchpoints

Check out the incredible speaker line-up to see who will be joining Varun.

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