Yufei Ai

Data Science Manager, Personalisation Asda

Yufei is the data science manager for personalisation at ASDA/LS11. She has years of experience building and implementing data models to solve business problems in e-commerce, CRM, customer loyalty scheme with UK’s big retail brands. She is also leading the MLOps best practice for scalable Data Science delivery. Yufei is now leading a team working on the solutions to the personalised next best actions using customers data. This would help the business scale up the personalisation capability, and create more relevant customer experiences on omnichannel.