THE HOME FOR BIOPHARMA LAUNCH LEADERS TO REVOLUTIONISE LAUNCH STRATEGY & MANAGEMENT FROM CLINICAL DEVELOPMENT INTO POST-LAUNCH COMMERCIAL SUCCESS
2 - 3 December, 2025
| UK
Pharma Launch Excellence Summit Workshop Day: Monday 2nd December
Pharma Launch Excellence Summit Workshop Day: Monday 2nd December
9:00 am - 9:30 am
Morning Pastries & Coffee
9:30 am - 11:00 am
Workshop 1: Strategic Planning: Optimizing Global vs Regional Strategies in European Pharmaceutical Launch
Ester Guiu -
Director - Business & Launch Excellence, Global Commercial Operations,
Almirall
Silvia Maeso - VP of Global Value and Access, Almirall
This workshop explores the nuances between global and regional launch strategies, emphasizing their impact on market penetration and operational efficiencies in diverse pharmaceutical landscapes.
In this deep-dive group workshop with a focus on Europe, you will explore:
• Overcoming challenges in having different frameworks for different regions, and variations in infrastructure, regulators, patient access, and healthcare systems.
• Assessing market-specific regulatory, pricing, and access dynamics globally and regionally.
• Tailoring launch strategies to leverage regional opportunities while aligning with global objectives.
• Integrating cross-functional teams to execute agile, adaptable launch plans across different geographical contexts.
11:00 am - 11:30 am
Refreshment Break
11:30 am - 1:00 pm
Workshop 2: Go-to-Market Strategies and Omnichannel Engagement for Launch Success - The Role of AI and Digital Channels
Susana Bento -
Global Omnichannel Operations Lead,
Grünenthal Group
This workshop offers a hands-on approach to mastering go-to-market strategies and leveraging omnichannel engagement to drive impactful pharmaceutical launches.
Dive into techniques for creating cohesive, multi-channel strategies that reach and resonate with target audiences, ensuring brand differentiation and optimized engagement from day one - Can AI and digital channels have a role? In this interactive workshop, you’ll explore:
- Building a go-to-market strategy that aligns with diverse market needs and launch goals.
- Designing and implementing omnichannel approaches that maximize engagement and support long-term brand loyalty.
- Using data-driven insights to personalize messaging and optimize channels for high-impact launch performance.
1:00 pm - 2:00 pm
Lunch
2:00 pm - 3:30 pm
Workshop 3: Conquering into New Markets: Mastering Market Access and Budget Planning for Launch Success
Delve into essential strategies for navigating market access challenges and optimizing budget planning to ensure successful pharmaceutical launches in diverse global markets.
In this deep-dive group workshop, you will explore:
• Assessing market-specific pricing and reimbursement dynamics to tailor budget allocation effectively.
• Developing robust market access strategies to navigate regulatory challenges and secure timely product approvals.
• Utilizing advanced analytics to forecast market uptake and optimize resource allocation for maximum ROI.
