Pharma Launch Excellence Summit Workshop Day: Monday 1st December

In today’s increasingly complex launch environment, fragmented communication and unclear ownership can derail even the most promising therapies. True launch excellence is built on cross-functional synergy — where clarity, collaboration, and accountability empower faster, more impactful execution. This interactive workshop dives deep into aligning diverse teams around shared goals, smoothing operational friction, and driving collective momentum. This workshop will explore:

·       Defining and embedding cross-functional roles with clarity and accountability across departments

·       Establishing shared KPIs and communication rhythms to drive alignment and transparency

·       Designing launch team structures that promote agility, ownership, and shared success

You'll leave with a practical playbook to resolve silos and energize your cross-functional launch teams.

Workshop 2: Launch Window Optimization: Mastering the Critical 6 Months Post-Launch

The first six months after launch are make-or-break. Early performance signals, market reactions, and operational execution during this period set the tone for long-term success—or stagnation. Maximizing this window requires rapid iteration, data-driven decisions, and organizational agility. This workshop is designed for collaborative exploration in:

·       Analysing real-time data to guide fast, informed post-launch tactical decisions

·       Integrating market access, supply chain, and commercial teams for agile response

·       Developing tailored action plans for continuous optimization after launch

 You’ll leave with a structured approach to driving momentum, learning, and adaptability in the critical launch window.

While pharmaceutical companies recognize AI's transformative potential for launch excellence, many struggle to move beyond theoretical discussions to practical implementation. The gap between AI's promise and its actual application in launch strategies represents a significant competitive disadvantage in today's rapidly evolving market landscape. This workshop will explore:

·       Identifying high-impact AI applications specific to your launch challenges and organizational context

·       Developing a phased implementation roadmap that delivers value at each stage

·       Creating cross-functional AI alignment by speaking the language of each stakeholder

Participants will leave with practical frameworks, evaluation tools, and implementation strategies to immediately enhance their launch capabilities through AI and digital transformation, bridging the gap between technological potential and real-world application.

Simone Rebora

Global Marketing Director
IPSEN

See Bio

Launch success requires strategic portfolio management that maximizes value across multiple assets while allocating limited resources effectively. This workshop provides practical approaches to portfolio decision-making, lifecycle planning, and pipeline optimization. Attend this workshop to delve into:

·       Building integrated portfolio strategies that align with corporate objectives

·       Developing frameworks for resource allocation across competing projects

·       Creating early lifecycle management plans that maximize product value

You'll leave with actionable tools for portfolio prioritization and pipeline optimization that drive sustainable growth.