THE HOME FOR BIOPHARMA LAUNCH LEADERS TO REVOLUTIONISE LAUNCH STRATEGY & MANAGEMENT FROM CLINICAL DEVELOPMENT INTO POST-LAUNCH COMMERCIAL SUCCESS
3 - 4 December 2024
| Hotel London Olympia, UK
Pharma Launch Excellence Summit Workshop Day: Monday 2nd December
Pharma Launch Excellence Summit Workshop Day: Monday 2nd December
9:00 am - 9:30 am
Registration & Breakfast
9:30 am - 11:00 am
Workshop 1: Strategic Planning: Optimizing Global vs Regional Strategies in European Pharmaceutical Launch
Ester Guiu -
Director - Business & Launch Excellence, Global Commercial Operations,
Almirall
This workshop explores the nuances between global and regional launch strategies, emphasizing their impact on market penetration and operational efficiencies in diverse pharmaceutical landscapes.
In this deep-dive group workshop with a focus on Europe, you will explore:
• Overcoming challenges in having different frameworks for different regions, and variations in infrastructure, regulators, patient access, and healthcare systems.
• Assessing market-specific regulatory, pricing, and access dynamics globally and regionally.
• Tailoring launch strategies to leverage regional opportunities while aligning with global objectives.
• Integrating cross-functional teams to execute agile, adaptable launch plans across different geographical contexts.
11:00 am - 11:30 am
Refreshment Break
11:30 am - 1:00 pm
Workshop 2: AI and Digital Strategy for Launch Excellence
Explore how AI and digital strategies can revolutionize pharmaceutical launch excellence, driving efficiency, personalization, and market success in an increasingly digital healthcare landscape.
In this deep-dive group workshop, you will explore:
- Implementing AI for predictive analytics in market segmentation and launch planning.
- Utilizing digital tools for targeted HCP engagement and patient education.
- Integrating real-time data analytics to optimize launch strategies and adapt to market dynamics.
1:00 pm - 2:00 pm
Lunch
2:00 pm - 3:30 pm
Workshop 3: Conquering into New Markets: Mastering Market Access and Budget Planning for Launch Success
Delve into essential strategies for navigating market access challenges and optimizing budget planning to ensure successful pharmaceutical launches in diverse global markets.
In this deep-dive group workshop, you will explore:
• Assessing market-specific pricing and reimbursement dynamics to tailor budget allocation effectively.
• Developing robust market access strategies to navigate regulatory challenges and secure timely product approvals.
• Utilizing advanced analytics to forecast market uptake and optimize resource allocation for maximum ROI.
