The 2025 State of Pharma Launch Excellence Industry Report has just been released, and you can download it now.The pharmaceutical landscape is evolving rapidly, with more launches failing than ever before. This brand new report - the most detailed and accurate to date - provides a full update on the...

Dive into an exclusive interview with Sherif Elhaw, Pfizer's Launch Excellence Lead for Emerging Markets. With over two decades of experience in pharmaceuticals, Sherif shares his journey, the evolution of launch strategies, and the pivotal role of innovation in overcoming industry challenges. Gain valuable insights into navigating the complexities of...

[Speaker Interview] Paula Albuquerque, Assets Strategic Planning, at UCB shares insights on evolving landscape of launch excellence, highlighting the importance of strategic agility, market access collaboration, and sustainable practices to ensure both corporate success and equitable patient outcomes.