[Speaker Interview] Sherif Elhaw, Director, Emerging Markets, Launch Excellence Lead at Pfizer shares insights on the evolving pharmaceutical launch landscape, emphasizing the importance of innovation, data-driven decision-making, and overcoming cognitive biases for successful product launches.
[Speaker Interview] Paula Albuquerque, Assets Strategic Planning, at UCB shares insights on evolving landscape of launch excellence, highlighting the importance of strategic agility, market access collaboration, and sustainable practices to ensure both corporate success and equitable patient outcomes.
[Speaker Video Interview] Simone Rebora, Global Marketing Director at Ipsen shares insights on building expertise, evolving in the industry, mastering successful launches and adapting global launch strategies.