Achieving launch excellence requires a seamless transition from strategic planning to execution, ensuring global alignment and project excellence. This session will delve into best practices for managing global asset strategies, optimizing lifecycle management, and driving successful commercialization.

• Developing a unified global brand plan to direct regional and affiliate execution effectively.

• Coordinating cross-functional teams to align on strategic goals and streamline launch processes.

• Utilizing data-driven insights for proactive decision-making and lifecycle management optimization.

In today’s fast-evolving pharmaceutical landscape, traditional commercial models need to be rethought to ensure launch success and sustained market presence. This session will explore innovative strategies for aligning commercial models with current market realities, driving growth and competitive advantage.

• Understanding the key dimensions of successful and innovative launch models according to the market ecosystem
• Mitigating launch challenges and maximise its launch potential through innovative launch thinking in the face of growing market pressures
• Adopting key shifts in ways of working and mindset for new launch models