Achieving launch excellence requires a seamless transition from strategic planning to execution, ensuring global alignment and project excellence. This session will delve into best practices for managing global asset strategies, optimizing lifecycle management, and driving successful commercialization.

• Developing a unified global brand plan to direct regional and affiliate execution effectively.

• Coordinating cross-functional teams to align on strategic goals and streamline launch processes.

• Utilizing data-driven insights for proactive decision-making and lifecycle management optimization.