Catarina Santos PhD MBA is the Executive Director for Medical Launch in Europe in Novartis Pharma, Basel. With 15+ years of Pharma experience, Catarina specialized in market assessment and readiness for key asset’s launch & pre-launch across European markets, for Pharma Specialty Care brands. Catarina is also a board member in a Swiss Biotech and a resident speaker in several Pharma and Biotech conferences.
Successfully launching a pharmaceutical product in an already competitive environment requires innovative strategies and precise execution to gain market share and achieve commercial excellence. This session will provide insights on differentiating your product, driving commercial success, and navigating the complexities of new market entry.
• Developing a robust value proposition to clearly differentiate your product from competitors.
• Leveraging advanced analytics to identify market opportunities and optimize resource allocation.
• Engaging key stakeholders early to build strong relationships and drive market adoption.
Check out the incredible speaker line-up to see who will be joining Catarina.
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