Explore the concept of lifecycle development, where strategic planning, clinical development, and commercial lifecycle management converge to ensure sustained success from launch through product maturity. This session will provide valuable insights into optimizing each stage of your product's lifecycle for long-term commercial impact.

• Implementing robust strategic planning to align commercial goals with lifecycle stages and market dynamics.
• Fostering cross-functional collaboration to enhance decision-making and drive continuous product improvement.
• Maintaining flexibility and adaptability to react to market changes and capture opportunities.

In an increasingly interconnected world, pharmaceutical companies must balance global strategies with local execution to achieve launch success. This session will explore the challenges and opportunities of harmonizing global and local efforts to optimize market impact.

• Aligning global strategies with local market needs to ensure relevance and maximize impact.

• Leveraging local insights to tailor launch tactics and address specific regulatory and market requirements.

• Addressing differences in strategy between regions, countries & overcoming related challenges.