Launching a pharmaceutical product globally isn’t a one-size-fits-all endeavour. Different countries present unique challenges and opportunities that can make or break your launch strategy. In this session, Margarita will delve into how to effectively navigate various country archetypes, ensuring that your launch is not only successful in top markets but also equitable and impactful across the globe.

• Tailoring Strategies: Aligning launch tactics to specific country archetypes beyond GDP—consider reimbursement, regulations, and market dynamics.

• Leveraging Public Data: Utilizing accessible data to accurately categorize and understand each country’s unique market landscape.

• Adapting for Equity: Implementing strategies that address health equity, ensuring global reach without compromising on local impact.