Paul Budhan

Head of Franchise - GI Oncology & HER2 Tumour Agnostic AstraZeneca

Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 4th December

10:00 AM Panel Discussion: Launching into New/Competitive Markets: Strategies for Driving Commercial Excellence

Successfully launching a pharmaceutical product in an already competitive environment requires innovative strategies and precise execution to gain market share and achieve commercial excellence. This session will provide insights on differentiating your product, driving commercial success, and navigating the complexities of new market entry.

• Developing a robust value proposition to clearly differentiate your product from competitors.

• Leveraging advanced analytics to identify market opportunities and optimize resource allocation.

• Engaging key stakeholders early to build strong relationships and drive market adoption.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda