Paul Budhan is the Head of Gastrointestinal Cancers at AstraZeneca UK, where he leads the strategic planning and execution of launches for groundbreaking therapies addressing critical unmet patient needs in Liver, Biliary Tract, and Gastric Cancer. With over 16 years of experience in the pharmaceutical industry, Paul brings a rare combination of expertise in finance and marketing, honed across multiple international markets. Throughout his career, Paul has held pivotal leadership roles, including Chief Financial Officer and senior positions across various oncology therapeutic areas, driving innovation and delivering exceptional results. His track record includes spearheading large-scale organisational efforts to achieve transformative launch success while fostering system-level change that prioritises improved patient outcomes. Renowned for his people-focused leadership style, Paul is deeply committed to cultivating high-performing teams and advancing an outstanding customer experience, setting new benchmarks for excellence in pharmaceutical innovation and patient care.
Successfully launching a pharmaceutical product in an already competitive environment requires innovative strategies and precise execution to gain market share and achieve commercial excellence. This session will provide insights on differentiating your product, driving commercial success, and navigating the complexities of new market entry.
• Developing a robust value proposition to clearly differentiate your product from competitors.
• Leveraging advanced analytics to identify market opportunities and optimize resource allocation.
• Engaging key stakeholders early to build strong relationships and drive market adoption.
Check out the incredible speaker line-up to see who will be joining Paul.
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