Sherif Elhaw

Director, Emerging Markets, Launch Excellence Lead Pfizer

A Pharmacist, MBA holder, Certified PMP, Certified Six Sigma Black Belt with 20+ years of full- time Sales, Marketing, Operations & Projects management experience in Multi-National companies, currently employed as Director, Emerging Markets, launch Excellence Lead, Pfizer

I believe that Launch excellence is an innovative approach that pioneers the future of healthcare Industry, I am enthusiastic about behavioral economics and how it impacts the decision-making process in our corporate lives.

Pharma Launch Excellence Summit Main Conference Day 1: Tuesday 3rd December

9:30 AM Opening Panel Discussion: Project Excellence: Navigating Global Asset Strategy from Concept to Commercialization

Achieving launch excellence requires a seamless transition from strategic planning to execution, ensuring global alignment and project excellence. This session will delve into best practices for managing global asset strategies, optimizing lifecycle management, and driving successful commercialization.

• Developing a unified global brand plan to direct regional and affiliate execution effectively.

• Coordinating cross-functional teams to align on strategic goals and streamline launch processes.

• Utilizing data-driven insights for proactive decision-making and lifecycle management optimization.

2:30 PM Presentation/Case Study: Pre-Launch Readiness: Orchestrating Cross-Functional Success for Seamless Launch Execution

Ensuring pre-launch readiness is critical for driving a product’s success. This session will dive into how connecting the dots across medical, commercial, regulatory, and supply chain functions can accelerate market readiness and maximize impact. Learn how to orchestrate seamless cross-functional collaboration to ensure a unified, successful launch strategy.

  • Aligning cross-functional goals early to streamline execution and minimize post-launch inefficiencies.
  • Integrating regulatory, commercial, and medical planning to ensure holistic pre-launch preparedness.
  • Leveraging data and insights to identify gaps and optimize operational readiness for launch.

Check out the incredible speaker line-up to see who will be joining Sherif.

Download The Latest Agenda