Silvia Maeso is VP of Global Value and Access at Almirall. She has more than 25 years of experience in the life sciences industry and consulting, from R&D to Commercial. Silvia has held several positions within Global. Her expertise includes cross-functional collaborations, strategic planning, pipeline development, regulatory, product launch, product commercialization, global market access strategy, price strategy, HTA submissions, negotiations, payer engagements, and business development. Silvia holds a PharmD and graduated in International Pharmacoeconomics and Health Economics. She also holds a MSc in Biology and MSc in Project Management. Recently, she completed a General Management Program (PDG) at IESE Business School. Silvia lectures at the University of Barcelona and is a member of the EFPIA Market Access workstream and McK MA roundtable.
This workshop explores the nuances between global and regional launch strategies, emphasizing their impact on market penetration and operational efficiencies in diverse pharmaceutical landscapes.
In this deep-dive group workshop with a focus on Europe, you will explore:
• Overcoming challenges in having different frameworks for different regions, and variations in infrastructure, regulators, patient access, and healthcare systems.
• Assessing market-specific regulatory, pricing, and access dynamics globally and regionally.
• Tailoring launch strategies to leverage regional opportunities while aligning with global objectives.
• Integrating cross-functional teams to execute agile, adaptable launch plans across different geographical contexts.
Check out the incredible speaker line-up to see who will be joining Silvia.
Download The Latest Agenda