Successfully launching a totally new brand or a well-known brand into a new market or with a new mechanism of action (MOA) requires strategic adaptation and competitive navigation. In this session, Simone will take his extensive experience in these instances and explores the nuances of altering launch strategies at the global level to ensure success in diverse and competitive environments.

• Adapting global launch strategies to account for new MOAs or brand indications in varied markets.

• Conducting thorough competitive analysis to tailor approaches and effectively navigate competitive landscapes.

• Leveraging cross-functional expertise to ensure cohesive and dynamic execution in new markets.

Artificial Intelligence (AI) is transforming pharmaceutical launch strategies by enhancing decision-making, optimizing processes, and predicting market trends. As the pharmaceutical industry evolves, integrating AI into launch strategies is becoming increasingly essential for success. This session will delve into how AI can optimize launch planning, execution, and post-launch analysis, offering insights into its transformative potential.

• Leveraging AI for predictive analytics to forecast market trends and inform strategic decisions.

• Utilizing AI-driven tools to streamline operations, reducing time and costs in the launch process.

• Implementing AI in personalized marketing strategies to better engage and retain target audiences.

• Discussing how Generative AI will affect healthcare systems, patient care, patient access, decision making & how we can adapt to these predictions.