Successfully launching a totally new brand or a well-known brand into a new market or with a new mechanism of action (MOA) requires strategic adaptation and competitive navigation. In this session, Simone will take his extensive experience in these instances and explores the nuances of altering launch strategies at the global level to ensure success in diverse and competitive environments.

• Adapting global launch strategies to account for new MOAs or brand indications in varied markets.

• Conducting thorough competitive analysis to tailor approaches and effectively navigate competitive landscapes.

• Leveraging cross-functional expertise to ensure cohesive and dynamic execution in new markets.

Understanding the strategic vision and execution plans of franchise heads is crucial for successful pharmaceutical launches. This session will delve into their unique perspectives, revealing critical insights and best practices for optimizing launch strategies.

• Integrating cross-functional teams early to ensure cohesive planning and streamlined execution.

• Utilizing data-driven insights to tailor launch strategies to specific market needs and dynamics.

• Focusing on long-term brand positioning to sustain competitive advantage and market share.