Simone is a Global Marketing Director with extensive experience in sales, people management, and analytics. Currently at IPSEN Global, he leads marketing strategies for Oncology, launching in new indications and spearheading cross functional Teams. Previously, he was based in Italy, holding key roles at Johnson&Johnson EMEA, driving brand strategies in Hematology and leading digital transformation projects. Simone began his career at Italfarmaco, focusing himself on sales and management. He holds an MBA from SDA Bocconi and an MSc in Chemistry and Pharmaceutical Technologies.
Understanding the strategic vision and execution plans of franchise heads is crucial for successful pharmaceutical launches. This session will delve into their unique perspectives, revealing critical insights and best practices for optimizing launch strategies.
• Integrating cross-functional teams early to ensure cohesive planning and streamlined execution.
• Utilizing data-driven insights to tailor launch strategies to specific market needs and dynamics.
• Focusing on long-term brand positioning to sustain competitive advantage and market share.
Successfully launching a totally new brand or a well-known brand into a new market or with a new mechanism of action (MOA) requires strategic adaptation and competitive navigation. In this session, Simone will take his extensive experience in these instances and explores the nuances of altering launch strategies at the global level to ensure success in diverse and competitive environments.
• Adapting global launch strategies to account for new MOAs or brand indications in varied markets.
• Conducting thorough competitive analysis to tailor approaches and effectively navigate competitive landscapes.
• Leveraging cross-functional expertise to ensure cohesive and dynamic execution in new markets.
Check out the incredible speaker line-up to see who will be joining Simone.
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