This workshop offers a hands-on approach to mastering go-to-market strategies and leveraging omnichannel engagement to drive impactful pharmaceutical launches.

Dive into techniques for creating cohesive, multi-channel strategies that reach and resonate with target audiences, ensuring brand differentiation and optimized engagement from day one - Can AI and digital channels have a role? In this interactive workshop, you’ll explore:

• Building a go-to-market strategy that aligns with diverse market needs and launch goals.
• Designing and implementing omnichannel approaches that maximize engagement and support long-term brand loyalty.
• Using data-driven insights to personalize messaging and optimize channels for high-impact launch performance.