Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising
25 - 26 November, 2025 | UK
Conference Day One - Tuesday 3rd December
8:00 am - 8:50 am
Registration & Pastries
8:55 am - 9:00 am
Opening Remarks
Hannah Mirza -
Founder & CEO,
Responsible Marketing Agency
9:00 am - 9:35 am
Fireside Chat: What is Your Brand Responsible For? Defining Responsible Advertising for Your Business
Pete Markey -
Chief Marketing Officer,
Boots
In an era where consumers demand more from brands than ever before, understanding and defining what responsible advertising means for your business is crucial. This keynote presentation will explore the multifaceted nature of responsible marketing and advertising, offering a comprehensive framework to help brands navigate this complex landscape and align their practices with evolving societal expectations.
- Developing and integrating a framework that integrates responsible practices into every aspect of your advertising strategy, aligned to industry standards
- Strategies for ensuring your entire marketing supply chain and partnership network reflects and reinforces your brand's core values
- Assessing what tools and methodologies are available for measuring the impact of your responsible advertising efforts and maintaining accountability and transparency
- Aligning responsible marketing strategies with wider organisational objectives to increase buy-in and engagement across the business
9:35 am - 10:10 am
What does Responsible Advertising Mean to You & Your Business?
Alice Brady -
Chief Strategy Officer,
The Responsible Marketing Agency
10:10 am - 10:55 am
Panel Discussion: Defining and Embedding a Responsible Marketing Framework for Your Business
Prasad Ghag -
Global Head Media, Digital & Strategic Planning,
Sanofi
Craig Fryer - Global Media Director, Reckitt
James Levy - SVP Global Customer Success, XR Extreme Reach
Integrating a responsible marketing framework is essential for brands to foster trust and demonstrate their commitment to sustainable and ethical practices. This panel discussion will bring together industry leaders to share insights and strategies for defining and embedding a responsible marketing framework that aligns with your wider business objectives and demonstrates your core brand values and ethos.
- Discussing the core principles and components that constitute a responsible marketing framework.
- Exploring practical steps for embedding ethical considerations into your marketing strategies and campaigns.
- Balancing Profitability and Responsibility: Learn how to achieve a balance between business objectives and responsible marketing practices.
- Engaging stakeholders and consumers in the development and implementation of more responsible media and advertising initiatives.
- Unifying your approach to responsible marketing to match industry standards and regulatory changes
10:55 am - 11:20 am
Coffee Break
[Primrose 1 + 2 ] Stream A: Social Impact & Responsibility
11:25 am - 11:30 am Chair Remarks Sarah Mansfield - Former VP Global Media, Unilever
[Primrose 1 + 2 ] Stream A: Social Impact & Responsibility
11:30 am - 12:15 pm Fireside Chat: Refining Your Sourcing and Procurement Approach to Champion Diversity, Accessibility, And Sustainability Initiatives Dunja Zivanovic - Global Category Manager, Global Procurement, Delivery HeroSourcing and procurement strategies must evolve to reflect the growing emphasis on diversity, inclusivity, accessibility, and sustainability. This panel discussion will bring together industry leaders to explore how organisations can refine their sourcing and procurement practices to champion these critical initiatives.
- Building a responsible end-to-end sourcing process to meet your sustainability, DEI and data ethics goals
- Ensuring diverse representation across your supply chain with tangible metrics and fostering partnerships with minority-owned businesses.
- Fostering efforts that drive investment and adoption of advertising accessibility whilst including measurable technical enablement and buy-side integration
- Sourcing sustainable materials and services, reducing your carbon footprint and environmental impact, and supporting eco-friendly suppliers.
- Effectively balancing diversity, accessibility, and sustainability goals with the need for reducing costs, within your sourcing and procurement strategy.
[Primrose 1 + 2 ] Stream A: Social Impact & Responsibility
12:15 pm - 12:45 pm PRESENTATION: The Power of Inclusion in Content Production Efrain Ayala - Global Creative Effectiveness and Diversity & Inclusion Director, Marketing, Reckitt- Topic: Why Inclusion in Content Production is Critical to Communications Performance – Featuring insights, examples, and practical tips from Efrain Ayala, Global Inclusive Marketing Ambassador for the WFA & Creative Effectiveness director at Reckitt.
- Key Takeaways: Survey insights on inclusion, real-world examples, and actionable strategies from the WFA's latest whitepaper developed by its Inclusive Marketing Taskforce.
Efrain Ayala
Global Creative Effectiveness and Diversity & Inclusion Director, MarketingReckitt
[Primrose 3] Stream B: Diversity, Inclusivity & Accessibility
11:25 am - 11:30 am Chair Remarks Kathryn Jacob - CEO, Pearl & Dean
[Primrose 3] Stream B: Diversity, Inclusivity & Accessibility
11:30 am - 12:15 pm Panel Discussion: Tangible Steps Towards Building a More Inclusive Brand Janis Thomas - Managing Director, Look Fabulous ForeverSupriya Dev-Purkaystha - Head of Media and Ad Tech Solutions UK, Microsoft
This discussion will provide practical steps and strategies you can take to build an inclusive brand, connecting with diverse audiences and fostering a culture of equity.
- Understanding the key elements that make a brand truly inclusive and why it matters.
- Integrating inclusivity into your brand’s mission, vision, and values.
- Building diverse and inclusive teams
- Promoting accessibility and neurodiversity in advertising.
12:45 pm - 1:45 pm
Networking Lunch
[Primrose 1 + 2 ] Stream A: Diversity, Inclusivity & Accessibility
1:45 pm - 1:50 pm Chair Remarks Kathryn Jacob - CEO, Pearl & DeanAdvertising plays a significant role in shaping the values and behaviour of audiences. This session will explore strategies for promoting positive and educational messaging, featuring role models that embody your brand values.
- Crafting positive messaging and content that fosters positive values and behaviour among your consumers.
- Incorporating educational elements into advertising to enhance learning and development.
- Choosing role models with a positive influence who align with your brand values.
- Measuring impact and evaluating the effectiveness of your positive and educational advertising campaigns.
[Primrose 1 + 2 ] Stream A: Diversity, Inclusivity & Accessibility
1:45 pm - 2:30 pm Panel Discussion: Advertising Accessibility Paul Wright - Head of International, Uber Advertising, UberRebecca Brindley - Digital Accessibility Lead, NatWest
Casey Hendricks - Product Marketing Manager, GTM Operations, Google
Exploring strategies to make your marketing and advertising more accessible to all audiences and understanding inclusive design principles.
- Incorporating accessibility features into your creative and design processes.
- Identifying accessible media formats for creating ads that are accessible across various formats and platforms, including text, audio, and video.
- Breaking down multiple barriers across visual, auditory, cognitive and motor
- Understanding incoming regulatory changes and how your requirements might look
[Primrose 1 + 2 ] Stream A: Diversity, Inclusivity & Accessibility
2:30 pm - 3:00 pm Presentation: Inclusivity Investment: Comprehensive Strategies to Measure Impact & Effectiveness Phil Jackson - Global Digital Marketing Effectiveness Innovation Director, HaleonUnderstanding the effectiveness of your DEI investments is crucial for sustained success and continuous buy-in. This session will delve into advanced strategies and tools to accurately measure intangible marketing impact, helping you prove that you’re investing in the right thing and reaching the right people.
- Reviewing the marketing effectiveness toolbox to evaluate how you can best measure impact within your business
- Creating a culture of experimentation and testing
- Demonstrating a clear ROI from inclusivity marketing investments to secure continuous investment in responsible media strategies
- Using insights to make informed decisions, improve campaign strategies, and enhance overall marketing effectiveness.
[Primrose 3] Stream B: Social Impact & Responsibility
1:45 pm - 1:50 pm Chair Remarks Sarah Mansfield - Former VP Global Media, Unilever[Primrose 3] Stream B: Social Impact & Responsibility
1:45 pm - 2:30 pm Panel Discussion: Woke Brands? Navigating Corporate Social Responsibility & Brand Safety on Social Media James Fleetham - Director of Clients, Marketing & Research, The GuardianClarice Metzger - Strategy Director, Revolt London
As brands are increasingly called upon to engage in social and political discourse, balancing corporate social responsibility (CSR) with brand safety on social media has become crucial. This session will provide marketing, media, and advertising professionals with strategies to navigate controversial issues, calls to action and potential backlash.
- Understanding the principles of CSR and their importance in contemporary branding on social media.
- Strategies for brands to authentically engage with social issues without appearing performative or insincere.
- Implementing measures to safeguard your brand from association with harmful or inappropriate content.
- Best practices for crisis management, addressing backlash and maintaining brand integrity during social media crises.
- Tools and metrics for assessing the effectiveness and impact of your CSR initiatives on social media.
[Primrose 3] Stream B: Social Impact & Responsibility
2:30 pm - 3:00 pm Fireside Chat: The Role for Advertising in Protecting TfL Employees Harriet Kingaby - Co-Founder, Conscious Advertising NetworkJack Goss - Senior Strategist, VCCP
[Primrose 3] Stream B: Social Impact & Responsibility
3:00 pm - 3:30 pm Neurodiversity in Media - Embracing the Strengths of Your Neurodivergent Talent Jaz Poke - Co-Founder, Neurodiversity in Media (NDIM) & Business Development Director(EMEA), OMGSimon Akers - Founder, Archmon; Co-Founder, Neurodiversity in Media (NDIM)
3:30 pm - 3:55 pm
Coffee Break
3:55 pm - 4:00 pm
Chair Remarks
Hannah Mirza -
Founder & CEO,
Responsible Marketing Agency
4:00 pm - 4:30 pm
Presentation: The Conscious Attention Economy – Eliminating Ad Fatigue
Prasad Ghag -
Global Head Media, Digital & Strategic Planning,
Sanofi
Recent studies show that the average person can be exposed to up to 10,000 ads daily, leading to information overload and diminished consumer well-being. 72% of consumers feel bombarded by irrelevant ads, highlighting the need for more mindful advertising practices that deal directly with ad-fatigue. In an era where consumer attention is increasingly seen as a valuable commodity, the Conscious Attention Economy emphasises a more ethical approach over mere attention-seeking. Exploring how brands can work to create meaningful advertising to eliminate ad fatigue and reframing traditional advertising mindsets.
- Connecting your advertising channels together to deliver a seamless, curated experience
- Changing the mindset of traditional advertising KPIs
- Managing the frequency and over-exposure of your advertisements to avoid a negative brand impact
- Building and maintaining consumer trust through transparent marketing practices.
4:30 pm - 5:00 pm
Presentation: The House That Gives Back: Changing Mindsets To Build A Purpose-Driven Brand
Coral Cranmer -
Marketing Director,
Sky Bet
In an industry that is scrutinised for its impact on society and consumers, gambling companies have a unique opportunity to reshape their image and give back, by building purpose-driven brands. This session delves into how Sky Bet are changing preconceptions and challenging stereotypes, promoting safer gambling, and giving back to communities to increase consumer trust in their brand.
- Addressing common blind-spots and preconceptions of our potential market to deliver a more inclusive marketing strategy
- Integrating responsible gambling messages throughout messaging and identifying problem gamblers to provide support
- Discussing how a purpose-driven approach can enhance brand loyalty and customer engagement.
- The importance of authenticity and consistency in maintaining a purpose-driven brand.
5:00 pm - 5:30 pm
Fireside Chat: From Internal To External: Advocating For Greater Advertising Accessibility
Matt Thomas -
Senior Brand Director,
P&G
Bobi Carley - Head of Media and Diversity & Inclusion Lead, ISBA
Advertising is actively excluding consumers. Join Matt Thomas to discuss why brands and media owners must develop greater advertising accessibility standards today, to bring more people along on your journey. Doing the right thing for all consumers, and unlocking new growth opportunities in the process.
- Examining the current state of advertising accessibility and the experiences we create
- Embedding accessibility internally to build a more inclusive mindset across your enterprise
- Breaking down multiple barriers across visual and auditory to increase advertising accessibility for all
- Assessing the impact of current regulations on advertising accessibility
- Advocating with external partners to drive change
