This discussion will provide practical steps and strategies you can take to build an inclusive brand, connecting with diverse audiences and fostering a culture of equity.

• Understanding the key elements that make a brand truly inclusive and why it matters.
• Integrating inclusivity into your brand’s mission, vision, and values.
• Building diverse and inclusive teams
• Promoting accessibility and neurodiversity in advertising.

Janis Thomas

Managing Director
Look Fabulous Forever

See Bio

Supriya Dev-Purkaystha

Head of Native Advertising
Microsoft

See Bio

Kathryn Jacob

CEO
Pearl & Dean

See Bio

Why is it so hard for brands to achieve full inclusivity? Creating a culture of fully inclusive marketing is essential for brands aiming to resonate with diverse audiences and foster genuine connections. This session, designed for media, marketing, and advertising leaders, will provide strategies to embed an inclusive mindset within your business and reflect it across your marketing efforts.

• Understanding what fully inclusive marketing entails and its importance in today’s marketplace.
• Securing leadership commitment to prioritise and champion inclusive marketing practices.
• Hiring and retaining diverse talent to ensure a wide range of perspectives in your marketing team.
• Creating content that authentically represents diverse communities.
• Defining new metrics for assessing the impact of your inclusive marketing initiatives and continuously improving your strategies.

Sabs Godden

Global Creative Director
Vodafone

See Bio

Sourcing and procurement strategies must evolve to reflect the growing emphasis on diversity, inclusivity, accessibility, and sustainability. This panel discussion will bring together industry leaders to explore how organisations can refine their sourcing and procurement practices to champion these critical initiatives.

• Building a responsible end-to-end sourcing process to meet your sustainability, DEI and data ethics goals
• Ensuring diverse representation across your supply chain with tangible metrics and fostering partnerships with minority-owned businesses.
• Fostering efforts that drive investment and adoption of advertising accessibility whilst including measurable technical enablement and buy-side integration
• Sourcing sustainable materials and services, reducing your carbon footprint and environmental impact, and supporting eco-friendly suppliers.
• Effectively balancing diversity, accessibility, and sustainability goals with the need for reducing costs, within your sourcing and procurement strategy.

Dunja Zivanovic

Global Category Manager, Global Procurement
Delivery Hero

See Bio

Jade Wigmore

Head of Marketing Procurement
The Rank Group

See Bio

This session will examine PMI’s transformation towards an entirely smoke-free brand. Examining best practice for youth-access prevention, education and policies to protect consumers.

• Exploring PMI’s brand journey over the past 10 years to stop selling cigarettes as soon as possible
• Co-ordinating policies and initiatives for youth-access prevention and uptake
• Educating consumers on the dangers of smoking, particularly youth
• Working with external stakeholders to drive towards as smoke-free future

Yann Marois

VP Integrated Brand Building
PMI

See Bio

Exploring strategies to make your marketing and advertising more accessible to all audiences and understanding inclusive design principles.

• Incorporating accessibility features into your creative and design processes.
• Identifying accessible media formats for creating ads that are accessible across various formats and platforms, including text, audio, and video.
• Breaking down multiple barriers across visual, auditory, cognitive and motor
• Understanding incoming regulatory changes and how your requirements might look

Paul Wright

Head of International, Uber Advertising
Uber

See Bio

Kathryn Jacob

CEO
Pearl & Dean

See Bio

Understanding the effectiveness of your DEI investments is crucial for sustained success and continuous buy-in. This session will delve into advanced strategies and tools to accurately measure intangible marketing impact, helping you prove that you’re investing in the right thing and reaching the right people.

• Reviewing the marketing effectiveness toolbox to evaluate how you can best measure impact within your business
• Creating a culture of experimentation and testing
• Demonstrating a clear ROI from inclusivity marketing investments to secure continuous investment in responsible media strategies
• Using insights to make informed decisions, improve campaign strategies, and enhance overall marketing effectiveness.

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director
Haleon

See Bio

The ONS reports that 24% of the UK population have a disability. That is 24% of people potentially being left behind by your brand. This session explores how embracing accessibility enterprise-wide is not only a moral imperative but can also unlock new audiences and opportunities. Engraining real inclusivity into your brand values to represent to build a true culture of accessibility.

• Exploring the opportunity of accessibility and identifying untapped market segments that can be reached through accessible advertising.
• Analysing brand loyalty benefits of inclusive and accessible marketing strategies - discussing case studies of successful accessible campaigns and their impact.
• Formulating an action plan to integrate accessibility goals into the company’s overall mission and KPIs, and present the business case to stakeholder
• Incorporating accessibility guidelines into the creative development process from the outset.
• Promoting leadership and accountability within the organisation to champion accessibility initiatives.

Mali Fernando

Group Head of Digital Experience & Accessibility
HSBC

See Bio

As brands are increasingly called upon to engage in social and political discourse, balancing corporate social responsibility (CSR) with brand safety on social media has become crucial. This session will provide marketing, media, and advertising professionals with strategies to navigate controversial issues, calls to action and potential backlash.

• Understanding the principles of CSR and their importance in contemporary branding on social media.
• Strategies for brands to authentically engage with social issues without appearing performative or insincere.
• Implementing measures to safeguard your brand from association with harmful or inappropriate content.
• Best practices for crisis management, addressing backlash and maintaining brand integrity during social media crises.
• Tools and metrics for assessing the effectiveness and impact of your CSR initiatives on social media.

James Fleetham

Director of Clients, Marketing & Research
The Guardian

See Bio

Clarice Metzger

Strategy Director
Revolt London

See Bio

Karen Middleton

Board Member at Conscious Advertising Network / Marketing Lecturer
University of Portsmouth

See Bio

As digital platforms evolve, protecting consumers from online harms such as misinformation, fraud has become a critical priority for marketing, media, and advertising leaders. Join us for an insightful panel discussion that delves into tangible steps to safeguard children in today’s digital landscape.

• Identifying and addressing the various online threats to children’s safety across different platforms.
• Developing and enforcing age-appropriate content and features for children across all digital platforms.
• Enhancing the role of parental controls antd digital literacy programs in protecting children online.
• Promoting collaboration among brands, tech companies, educators, and policymakers to create a safer online environment for children

Harriet Kingaby

Co-Founder
Conscious Advertising Network

See Bio

Ad fraud poses significant challenges to the integrity and effectiveness of digital advertising. This session will provide strategies to effectively detect and tackle ad fraud in your campaigns.

• Understanding common types of ad fraud, including click fraud, impression fraud, and ad stacking.
• Reviewing advanced detection technologies to detect and prevent ad fraud in real-time.
• Implementing industry best practices to safeguard your campaigns against fraudulent activities.
• Strategies for working with ad networks, platforms, and third-party vendors to ensure a fraud-free environment.
• Measuring impact and effectiveness of your anti-ad-fraud initiatives and ensuring campaign integrity.