This session will explore how you to integrate ESG principals into your marketing and advertising strategies, to develop an effective sustainability roadmap for the industry, in line with the UN’s 2030 goals.

• Examining how to get started on your sustainable marketing journey
• What goals and objectives do we need to close in on?
• Working together to identify the right KPIs, tools and metrics to measure true progress
• Collaborating cross-functionally and internally to unify ESG principals and frameworks

Jacqui Merrington

Deputy Commercial Editorial Director
Mail Metro Media

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Lisa Boyles

Go To Market & Media Lead
GiffGaff

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Susan Hooper

Non-Executive Director & Chair
Tangle Teezer, Uber UK, Moonpig PLC

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Michelle McEvoy

Initiative Lead - Planet Pledge
World Federation of Advertisers

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Sustainability needs to pivot to be a primary organisational KPI. To ensure the success of Sustainability initiatives you need to identify the right metrics to measure your output. During this session we will explore effective tools and strategies to evaluate the impact and success of sustainable advertising and ESG strategies for your business, and the industry.

• Defining success in Sustainable Advertising and understanding industry initiatives
• Exploring advanced tools and technologies that provide accurate and actionable data for evaluating sustainable advertising efforts.
• Aligning ESG metrics with broader business objectives to ensure a cohesive and comprehensive approach to sustainability.
• Redefining your key marketing performance indicators in line with your sustainability goals

Tasha Lenton

Associate Director, Global + EMEA Media
Spotify

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Michael Hanbury-Williams

Managing Director, UK
Greenbids

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In today’s increasingly conscious marketplace, brands are expected to go beyond profit and actively contribute to societal well-being. But how can businesses ensure their efforts aren’t seen as performation, and they lead to measurable, lasting change? This panel discussion will bring together leaders to explore best practices for embedding social responsibility into brand strategy, delivering impact that resonates with consumers, with meaningful outcomes.

• Aligning business goals with social responsibility initiatives that are authentic and impactful. Integrating social impact with brand values.
• How partnerships with NGOs, governments, and communities can amplify social initiatives and drive scalable change.
• Tools and frameworks for tracking social responsibility efforts and ensuring they lead to quantifiable outcomes.
• Leveraging advertising and marketing to communicate social impact in a way that resonates with consumers and builds brand loyalty.
• Addressing common pitfalls such as “greenwashing” or superficial CSR efforts, and ensuring transparency and accountability in social initiatives.

Guy Mason

Head of Public Affairs & Responsibility
Heineken

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Exploring the science of consumer research, and the opportunity data presents to connect consumers and brands. This session will explore how Nnenna Hemeson, Global Marketing & Growth Director at NatPower is using insights into customer behaviour to inform advertising strategies that not only enhance brand loyalty but also contribute to environmental sustainability, by driving real behavioural change.

• Integrating customer insights into brand strategy to create products and experiences that resonate with consumers’ values and needs.
• Understanding how brands can influence consumer behaviours and choices towards sustainable practices through strategic messaging, incentives, and educational initiatives.
• Building emotional bonds with customers through authentic storytelling, shared values, and community engagement, which can enhance brand loyalty and advocacy.
• The critical role of customer behaviour change in advancing sustainability initiatives and how brands can position themselves as leaders in the fight against climate change.

Nnenna Hemeson

Global Marketing & Growth Director
NatPower

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Join ITV for this exclusive conversation that interrogates the collaboration between Sustainability and Brand leaders, to align on central sustainability initiatives across your brand. This session explores how brand and sustainability individuals can work together to drive business value, mitigate risks, and ensure cohesive implementation of the central sustainability agenda across all units.

• Aligning brand messaging with sustainability goals, ensuring consistent communication both internally and externally.
• Identifying and mitigating potential risks associated with greenwashing and the disconnect between brand promises and sustainability practices.
• Integrating sustainability into commercial strategies and day-to-day operations of advertising teams.
• Building effective collaboration frameworks between sustainability and advertising teams to foster innovation and accountability.
• Assessing the impact of sustainable advertising efforts on brand perception, customer loyalty, and overall business performance.

Jeremy Mathieu

Head of Sustainability
ITV

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Kate Waters

Head of Client Strategy & Planning
ITV

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As the marketing industry strives for greater sustainability, there is a need for simplified and actionable approaches. This session will address how to optimise media for reduced carbon footprints.

• Key principles of sustainability and its importance in the marketing industry.
• Overview of the cross-industry sustainability efforts to promote eco-friendly practices.
• Integrating sustainable practices into your marketing operations without added complexity.
• Reducing the carbon footprint of your media campaigns through smarter planning and execution.
• Assessing the environmental impact of your marketing efforts and tracking progress toward sustainability goals.

Diane De La Baronniere

Global eCommerce Media Director
Haleon

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Influencers have a profound impact on audiences, especially children. It’s crucial for brands to understand the powerful role they play in advertising. Explore best practices and strategies for leveraging influencer marketing responsibly.

• Understanding Influencer Impact: Insights into how influencers affect audience behaviours, preferences, and perceptions.
• Identifying criteria for selecting influencers who align with your brand’s values and child safety standards.
• Developing comprehensive ethical guidelines and expectations for your influencer marketing strategy
• Promoting educational content to your young consumers and avoiding content sensationalism
• Promoting a culture of transparency and accountability, clearly disclosing all sponsored content and partnerships

Sarah Sutton

Global Media Director
Oatly

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This presentation will provide insights and strategies for navigating the complexities of sustainable marketing, emphasising the importance of genuine efforts and transparent communication.

• Understanding greenwashing and exploring its various forms, from misleading claims to superficial sustainability efforts.
• Recognising and avoiding common greenwashing pitfalls that can damage brand reputation and erode consumer trust.
• Discover best practices for making authentic sustainability claims that are verifiable, meaningful, and impactful.
• Effective communication strategies that foster transparency and honesty, helping to build and maintain consumer trust.

Paul Wright

Head of International, Uber Advertising
Uber

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