The Building The Business Case For Responsible Advertising & Marketing 2024 Report, co-authored by industry leaders Responsible Marketing Agency (RMA) and the Conscious Advertising Network (CAN), has just been released, and you can download it now.

The marketing and advertising industry is undergoing a major transformation as consumers demand more ethical practices from brands. With contributions from RMA and CAN, the report highlights the rise of responsible advertising, focusing on issues like sustainability, diversity, and integrity. In 2025, the integration of AI, data transparency, and ethical media practices will be critical in creating campaigns that not only drive business success but also foster trust and meet societal expectations. Brands that embrace responsible advertising while navigating regulatory changes and balancing commercial goals will be best positioned for growth in this evolving environment.

Download your complimentary copy now for an in-depth look at:

• How AI and personalization are shaping the future of responsible advertising
• The role of diversity and inclusion in driving consumer trust and brand loyalty
• Navigating regulatory challenges, including greenwashing regulations and influencer marketing standards
• The impact of ethical media practices on ad effectiveness and brand reputation
• Why responsible advertising leads to long-term business growth
• The importance of cross-industry collaboration to set new standards for ethical advertising

Make the Case to Attend!

Excited about joining the premier event that’s driving the future of responsible advertising and marketing? Need to convince your boss? Grab our free, customizable approval template and make getting the green light a breeze. 

Don’t miss out—download your template now and secure your spot

Welcome To Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

Showcase and connect directly with the industry's most influential decision-makers and active buyers

The advertising landscape is constantly evolving as consumers and regulators increasingly demand ethical practices. To meet these expectations, the industry must come together to establish unified standards and best practices that promote responsible and inclusive branding.

Join us at the inaugural Responsible Advertising Summit (3-4 December, London, UK) to gain insight from industry leaders such as Unilever, Vodafone, Uber, P&G, Sky Bet and more. Accelerate your progress of responsible adverting and tap into strategies across inclusivity, brand safety, governance within media, sustainability initiatives ,and conscious advertising.

Don't miss the chance to be amongst senior marketing, media and advertising leaders - Download the official agenda now >>