Anna Fenten

Marketing Director Searcy's

Anna is a tenacious and creative marketing executive with a proven track record of developing and delivering commercially successful marketing strategies. With a group of Searcys colleagues, she has been instrumental in developing and implementing Searcys Sustainability pledges, that gained the company two top 3* Sustainable Restaurant Association accolades in 2020 and 2023.

Anna has over 20 years of marketing and brand experience in hospitality and outsourced services sector, having worked in marketing leadership positions for Sodexo and Compass Group and, since 2018, at Searcys. A specialist in business turnaround and growth, Fenten relaunched five leading F&B brands: Searcys, Levy UK, Leith’s, Payne & Gunter, Sodexo Prestige and built marketing teams including communications, digital, social media, design, events and PR. She led on the delivery of &B marketing plans for iconic clients, including Wimbledon Championships, Open Golf, Chelsea Flower Show, Blenheim Palace, the Gherkin, St Pancras Champagne Bar, and The Barbican. Anna is the winner of the industry’s top accolade, Propel Restaurant Marketer of the Year 2022, for post-Covid business relaunch strategy.

Throughout Searcys’ reopening strategy in 2021-22, Anna and her team created a strong marketing and communications plan to celebrate the company’s 175th anniversary with a series of pop-ups, consumer activations and press stunts, as well as a successful campaign to raise £175,000 for charities and community projects.

Anna Fenten is described as: “especially well equipped to make a positive impact on, and contribution to, any organisation in a variety of ways. She accomplishes this by motivating people to act, generating enthusiasm in others, radiating optimism and creating positive attitudes within the work environment.”