In an industry that is scrutinised for its impact on society and consumers, gambling companies have a unique opportunity to reshape their image and give back, by building purpose-driven brands. This session delves into how Sky Bet are changing preconceptions and challenging stereotypes, promoting safer gambling, and giving back to communities to increase consumer trust in their brand.

• Addressing common blind-spots and preconceptions of our potential market to deliver a more inclusive marketing strategy
• Integrating responsible gambling messages throughout messaging and identifying problem gamblers to provide support
• Discussing how a purpose-driven approach can enhance brand loyalty and customer engagement.
• The importance of authenticity and consistency in maintaining a purpose-driven brand.