Integrating a responsible marketing framework is essential for brands to foster trust and demonstrate their commitment to sustainable and ethical practices. This panel discussion will bring together industry leaders to share insights and strategies for defining and embedding a responsible marketing framework that aligns with your wider business objectives and demonstrates your core brand values and ethos.

• Discussing the core principles and components that constitute a responsible marketing framework.
• Exploring practical steps for embedding ethical considerations into your marketing strategies and campaigns.
• Balancing Profitability and Responsibility: Learn how to achieve a balance between business objectives and responsible marketing practices.
• Engaging stakeholders and consumers in the development and implementation of more responsible media and advertising initiatives.
• Unifying your approach to responsible marketing to match industry standards and regulatory changes