As the marketing industry strives for greater sustainability, there is a need for simplified and actionable approaches. This session will address how to optimise media for reduced carbon footprints.

• Key principles of sustainability and its importance in the marketing industry.
• Overview of the cross-industry sustainability efforts to promote eco-friendly practices.
• Integrating sustainable practices into your marketing operations without added complexity.
• Reducing the carbon footprint of your media campaigns through smarter planning and execution.
• Assessing the environmental impact of your marketing efforts and tracking progress toward sustainability goals.