Efrain Ayala

Global Creative Effectiveness and Diversity & Inclusion Director, Marketing Reckitt

With over 15 years of experience in strategic communications and brand building, Efrain combines their passion for creativity and social change to deliver cutting-edge solutions that address the world's biggest challenges and drive sustainable growth for all brands in the Reckitt portfolio. They also champion an evidence-based approach to creative effectiveness, with tools and upskilling programs to optimize the impact of communications across Reckitt's global creative agency spends. Efrain's expertise and leadership have been recognized by prestigious industry platforms, such as the World Federation of Advertisers (WFA), where they serve as a Global D&I Ambassador, the 2023 Cannes Lions International Festival of Creativity, where they were a juror for the Glass Lion category and a juror for the IPA's 2024 iList, celebrating the progressive leaders in ad land.